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Creative Strategy Partners

Volume 249

Hit the caffeine! It’s Friday and ZAK, like many of you, is taking part in the world’s biggest coffee morning for MacMillan Cancer Support. While you’re sipping on your coffee and eating your cake, read this week’s coolsh*t from our CMO, Erika. She covers a latte exciting news including coffee, e-commerce, gadgets, and a fashion film by ZAK.

The Devil Wears Depop.

We couldn’t talk about coolsh*t without mentioning something REALLY REALLY cool. Our latest White Paper! The second episode of our New Rules of Social series went live this week. It explores the rise of the reseller market and what this means for the future of fashion. CHECK IT OUT.

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On Your Face Alexa.

Not content with taking over our homes, Amazon now wants to put Alexa on our faces. The retailer just announced <a href=”https://zdcs.link/jJq6v?pageview=01Jgwvgz4UQZyIEQgXXLiZ2″>Echo Frames</a>, eyeglasses that come with Alexa built-in, making her accessible at all times! The glasses have a microphone and small speaker built in, so you can ask Alexa questions or use commands to set reminders. The speaker is meant to beam sound towards the wearer’s ears so they can hear it but people nearby won’t. Alexa, please can you leave us alone now. Thanks Alexa.

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When Is A Bagel Not A Bagel?

Philadelphia have unveiled a rather bizarre “bagel” maker – with the intention of enabling pretty much anything to be slathered in cream cheese. The ‘Bagel That’ machine can be used to punch holes into foods, instantly turning the most mundane items into a bagel dream. The machine will be sold as a ‘limited edition’ on Amazon. Megan Magnuson, associate director of marketing, said in a statement. “We created a device to transform other food items into bagels. Have toast? Bagel That. A waffle? Bagel That. Even a tortilla? Bagel That too”. A tortilla a bagel? Not in our world, they can’t pull the hole over our eyes.

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I’m A Barbie Girl…or Am I?

Mattel, the company that conquered the doll world by dividing it into idealized Barbies and Kens, is introducing a new line of gender-neutral dolls for boys, girls and children in between. The new line introduced this week is called Creatable World, it’s intended to reflect our culture “as the world continues to celebrate the positive impact of inclusivity” said Kim Culmone, the Mattel executive who led the design team. Available in different skin tones, each doll comes with two wigs of different lengths — hair types include curly, straight and braided — and several wardrobe options. About time or not necessary, either way we aren’t sure what Aqua would have made of it.

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Wired For Sound.

Trying to avoid binge watching re-runs of the Game Of Thrones this rainy weekend? Get yourself down to an immersive theatre experience that explores the effects of music on the mind. Created in collaboration with award winning theatre company Les Enfants Terribles, the experience promises willing participants to enter a surreal and fantastical world delving deep into the mind. Powered by IKEA and Sonos SYMFONISK speakers, the one of a kind walk-through experience will allow participants to discover how sound transforms their surroundings as they lose themselves in a multi-sensory narrative led by sound.

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Caffeine Hit.

Calling all coffee addicts, you’re in luck this week; Costa has announced that it will be giving away free drinks for a whole day next Tuesday. The company will make all of its Express machines completely free to use for everyone. They will remain that way for a whole 24 hours, so fill your boots while you can.

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