Kanye Believe it?
Kanye West really is the Brexit of musicians, hailed as a visionary genius by some and an utter vacuous representation of everything that’s wrong with the world, by others. But if you’re a fan of creativity, chances are you’re a fan of Kanye. At least when he’s not wearing his MAGA hat. And he’s had a very busy week. So busy in fact that this probably could have been an entirely Kanye-devoted coolsh*t. He released a new song with Travis Scott, teased a new album and animated series with Kid Cudi, met up with Elon Musk to send the internet into overdrive, became the husband to a billionaire (debatably) and celebrated with some fresh produce, and announced a revolutionary 10-year clothing line partnership with GAP (for which he then also released an 18-year-old music video that shows him working at a GAP store). Jeez, and I couldn’t even be bothered to make breakfast this morning. And yet none of these made the cut. Instead, we’re looking at the new redesign of the Yeezy website – which sounds really dull in comparison, and that’s exactly why this is so impressive. Kanye has been working with Nick Knight on the new site to revolutionise the eCommerce online shopping experience, making it far more immersive by e.g. featuring real people as models who will try outfits on for you. There’s quite a lot more to it so I won’t try to explain it all (not because I’m lazy – because I’m thick and it confuses me a bit), but thankfully Nick Knight has posted this video which makes a bit more sense of it all (sort of).
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