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Creative Strategy Partners

Volume 293

Business in the front, party in the back. In this week’s coolsh*t, we’re bringing you Mulletfest 2020, the new-and-improved Baklava, and a very unlikely collaboration between a couple of certified Gs. Check it out.

Party in the Back.

There have been some truly great mullets over the years. Billy Ray Cyrus, Hulk Hogan, George Michael, David Bowie, Andre Agassi – and that’s just to name an unlikely 5-a-side team. Note that I intentionally omitted Ellen Degeneres from that esteemed group, since it turns out that she’s actually been Ellen DeNasty to an awful lot of people. Boo, hiss. Regardless though, each of those mere mortals pale in comparison to the delightful display of do’s in front of us here today. Introducing Mulletfest 2020. Yes, it’s a real thing. For 3 very special days each year, some of the best mullets from around the world descend on The Chelmsford Hotel in Kurri Kurri, New South Wales, Australia like a swarm of incredibly well-groomed locusts who have undoubtedly made some questionable decisions and have a few skeletons in their closets. But that’s enough from me – just sit back, scroll through, and marvel at the majesty of Le Mullét. 

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Beefcake Bronson.

Action Bronson, or Young Baklava to his mates, has just dropped his first new song of 2020. And the song’s good and all, but the video is the true piece de resistance. Turns out all you need to make a great music video is a bit of old footage from a World’s Strongest Man competition and some deepfake software. It’s actually a great example of how to create content remotely. That being said, this does make me worry for Bronson’s already questionable level of physical wellness, particularly now he knows that he only really needs his face. “You mean we can f*ckin shoot this whole f*ckin thing without me gettin out a f*ckin chair?” (sorry, he swears a lot – also that should be read with a thick Queens accent). Although to give credit where it’s due, I’ve seen that he’s actually been losing quite a bit of weight lately. Which is good, as I’m pretty sure his blood was made up almost entirely of gravy and CBD after the last season of F*ck That’s Delicious. I suppose that’s just one of the many pitfalls of being sent around the world and lavished with an endless supply of expensive food and wine. Poor guy, don’t envy him at all.  

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Take a good look at yourself.

They say a house really reflects its owner – well this one certainly does. High up in the mountains of Gstaad in the Swiss Alps, hikers may happen upon Doug Aitken’s Mirage Gstaad. And I say may, as the house is covered from top to bottom in mirrors to make it reflect and disappear into its surroundings. You’d be livid if you found out you’d hiked right by and not even clocked it. But that’s enough rambling. This video is the first proper look at the inside of the house, and it turns out the interior is also covered with – yep, you guessed it – more mirrors. This guy really has a thing for mirrors. The installation will remain in the Alps for the rest of 2020 before being moved to an unknown new location in the new year. My money’s on Slough. 

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The Hairy Donut of Death.

It’s only now as I’ve started to write that I realise that I’ve included not one but two hair-based stories this week. Whoops. Maybe it’s because there’s a mirror in front of me constantly reminding me of the absolute state of a homemade haircut that I currently have atop my head. It’s not that bad to be fair, but it just looks like the barber died halfway through. Although in many ways it is actually the remote workers’ haircut of the future, as it’s only the back that looks really awful. I suppose it’s my own version of a morbid mullet in that sense: business in the front, funeral in the back. Have I been waffling on about my own haircut because I have no idea what to say about the actual story? Quite possibly. Right, let’s get into it then. Great big wooden donut made out of hair. Jordain artist Wasim Zaid’s latest creation – inevitable (death is our ‘something in common’) – is a conceptual artwork made of human hair (presumably from the heads of her victims) and is designed to act as a reminder of the inevitability of our own mortality. Blimey – well good morning to you too, Wasim. I appreciate that this is intended to be a pretty sombre piece, but I just can’t get past the image of her working a few shifts at her local barber’s, only to be sacked when her employers discovered that she had been taking the hair home with her. But it’s definitely an interesting piece, and I’m not going to say a bad word about it just in case she comes in the night and steals my hair for her next project. Great work, keep doing you. 

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Dave x Dave.

Unlikely collaborations are becoming more and more commonplace these days, but this one really caught me by surprise. Sir David Attenborough will be joining forces with his namesake, Santan Dave, to work on his next project. Attenborough’s project that is – we’ve contacted Sir David’s representatives for comment and he unfortunately has no plans to spit some bars any time soon. Which is a tremendous shame, but we’ll take what we can get. The two Dave’s are linking up to create a music-based nature documentary entitled Planet Earth: A Celebration, which is “designed to lift viewers’ spirits during a time of international uncertainty.” This sounds lovely and certainly wouldn’t go amiss –  but more importantly though, think about all of the doors this opens for future collaborations. There’s already been a rumour going round that David Dimbleby is planning to jump on a drill cypher with Unknown T and M Huncho. Big movements pending. 

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realsh*t: health & wellness

Is being healthy, sober and socially-conscious the new cool? Are beer fear and social media influencing how young people are living their lives? As more and more of them swap out that tequila shot for an acai bowl, is this uniquely health-minded generation revolutionising the idea of looking after yourself?

We asked our SELFHOOD network about the role of health and wellbeing in their own lifestyles. If you missed it, check out this week’s realsh*t.