Meatless Meat.
Living in a house with a vegan, a vegetarian and a fussy omnivore, I’ve come to accept that I am a meat eater and will likely continue to be so for the foreseeable future. Saying that, I don’t have the same antipathy towards veganism that some of my carnivorous brethren do. I love veg, and I have nothing in principle against meat replacement products. However, from my experience, the one silver bullet against them – and I do hope I’m not speaking out of turn here – is that they are, generally, f*cking disgusting. As far as I’m concerned, if you genuinely enjoy the taste of seitan, then it can only be because you are the spawn of its hell-dwelling homonym. But now there’s a new kid on the block, as Israeli start-up Redefine Meat are attempting to redefine the meaning of meat – oh, I see what they did there. So, what does the future hold? 3D-printed steaks. Mmm, sounds delicious! Bit inky perhaps, but you’ll get over that. Granted, it doesn’t sound great, but apparently they’ve pulled some Israeli wizardry to make these indistinguishable from real meat. That’s according to the company’s CEO at least – but why would he lie?
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