Going Clear.
Despite my best efforts, it seems impossible to keep Tom Cruise from popping up in coolsh*t every few months. Mainly just because I find him generally quite insane and inadvertently comical. But this last week in particular, he’s been absolutely everywhere on TikTok. Except he hasn’t. In what transpired to be an elaborate ruse, Chris Ume, a Belgian visual effects artist, revealed himself to be the man responsible for the deepfake Tom Cruise TikTok account. Deepfakes are nothing new, but these might be some of the most convincing yet. The face, the mannerisms, the psychotic exuberance of a man who believes he’ll get beamed up into space once he transcends this material world – they had it all covered. So, is this a terrifying glimpse into a future where we can’t even trust our own sensory information? Perhaps. But Ume did spend about 3 months working on it and hired a Tom Cruise impersonator. So while it’s possible, it’s definitely not easy. Unless people have an awful lot of time on their hands. Which they do. So yes, in short, we are indeed doomed. But in the meantime, we can still enjoy the TikToks that come out of it.
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