Grandpa Gucci.
What’s the first thing that comes to mind when someone says Gucci? Massive turnips, obviously. In a rather unlikely meeting of minds, Gucci have unveiled the new face of their brand. No, it’s not Kendall Jenner. It’s not Harry Styles either (he wishes). And it’s not even Halifax Howard. It’s Gerald ‘The Veg King’ Stratford, a pensioner from Milton-under-Wychwood. But as you may have gathered from his moniker, he’s not just any old pensioner – he’s a pensioner with a greenhouse overflowing with really big vegetables. Following a stratospheric rise to fame last year when he started posting cheerful pictures posing with his produce, Gerry has lent his visage to Gucci’s new ‘Off the Grid’ collection, which is made using recycled, organic, bio-based and sustainably sourced materials. He was even kind enough to impart some wisdom and teach a load of Gucci models how to plant potatoes and prep green beans, which I’m sure are life skills that they will put to good use from this point onwards. All hail The Veg King.
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