Earth 1-0 Mars.
It’s been pointed out to me that coolsh*t possibly tends to slightly over-feature Elon Musk and all his various ventures and activities. But, in my defence, he’s essentially a child with $172bn whose current business interests include revolutionising the motor industry, interplanetary exploration, and installing microchips in our brains that will more or less turn us all into Magneto. All of which I think it can be conceded are at least somewhat noteworthy. But to bring some balance back to the universe, this week he’s getting a bit of a kicking in the form of a bloody great billboard outside his gaff reminding him that ‘Mars Sucks’. Creative company Activista were behind the billboard – not literally – and they make some decent points, to be fair. It’s got grim weather, a bad atmosphere, it’s too far away, it’s dangerous, and there’s nothing to do there. It’s like the Bolton of the solar system. So perhaps this is just a gentle reminder that the grass isn’t always greener. They don’t even have grass…
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