Wasteminster.
It’s not always easy working out how best to get your point across, but, if in doubt, rain garbage down upon the head of a world leader and send him washing through the street in a tsunami of plastic bottles. That’s always my go-to. Greenpeace’s new video features a CGI Boris Johnson – voiced by Matt Forde, who perfectly captures that mix of Old Etonian and Arnold Schwarzenegger-esque inexplicable gargling – and poor Boris isn’t having the best day in it. There’s also a cameo for a Machiavellian Michael Gove grinning on voyeuristically before getting clarted himself. It then cuts to real footage of waste being dumped and burned, which frankly was a bit of a buzzkill – but apparently that’s kind of the point. Featuring only real quotes from the PM, the video is meant to raise awareness of the amount of plastic waste the UK ships overseas to be burnt in landfill dumps. It does make you feel like a bit of a mug separating recyclables and non-recyclables, to be fair. And don’t even get me started on that grim food bin…
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