Popping Off.
For a ‘sport’ to go from TikTok trend to a full-blown world cup in under 2 years is quite impressive. The inaugural Balloon World Cup took place in Barcelona last week, and it was exhilarating. The cup was born thanks to an unlikely duo: a Spanish Twitch streamer and FC Barcelona’s Gerard Pique, whose interest was piqued by the viral video so much that he tweeted to his 20.1 million followers last year that if he received 50,000 likes, he would organise the competition. The tweet was liked by over 70,000 people, and Pique stuck to his word. He’s married to Shakira, so clearly that’s a household that really values truth, whether of hips or of promises about balloon keepy-up competitions. 32 participants gathered from all over the world – from Mongolia to Russia to the U.K. – but ultimately there could be only one winner: Peru’s Francisco de la Cruz. Think this is just silly? Well, the competition was watched by over 6 million people on Twitch. And most sports are a bit silly, anyway – at least at first. Football’s basically just a simulated war game with less blood involved. Unless a prime Roy Keane is playing and he hasn’t had his Weetabix.
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