Sole Mates.
In a Succession-defined era of quiet luxury and eye-wateringly exorbitant beige blandness, MSCHF are embracing gaudy garishness in all its maximalist glory – even if they must do so within a somewhat liberal interpretation of legality.
Like the Aldi of the fashion world, MSCHF have made a habit of ripping off other brands’ designs. In fact, they’ve become so notorious for doing so that they’ve kind of managed to make theft a pleasingly oxymoronic ownable brand asset. They’ve done Maccies, they’ve done Nike, they’ve done Amazon, and now they’re turning their attention to Timberlands – plus a supplementary side swipe at Louis Vuitton, just because they can.
This is the new MSCHF 6-inch boot. Look familiar (ish)? And while you’re unlikely to see Big Terry sporting them on site, the prevailing consensus is that these are actually quite nice. It speaks to the insanity of the fashion industry that the joke products are now more-or-less indistinguishable from the serious ones. But if you’re keen, you’d be wise to grab a pair before the inevitable cease and desist spoils the fun.
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