Socra-tees.
Greece. The land that gave us democracy, philosophy and gyros. That last one might sound trivial but I’ve never heard anyone say, “I’m peckish, I could smash some Nicomachean ethics right about now”. Plus how can you trust democracy and the implied wisdom of the masses when Coldplay have over 86 million monthly Spotify listeners?
Fairest Greece, this sad relic of departed worth, is also now the land that gave us Athens Kallithea FC’s new kit launch. Masterminded by Ted Philipakos, President and Creative Director of the club, the campaign (which can be seen in all its glory here) celebrates Kallithea’s return to the topflight of Greek football for the first time in 18 years. Yep, football teams have creative directors now. Scunthorpe United are tapping up Gok Wan for the role as we speak. Game’s gone.
But the result is nothing short of sublime. Dare we say it ouzos class. In fact, this campaign doesn’t even exist in the visible world you see before you; it resides in the Platonic realm of the forms where nothing is real and yet everything is hyperreal. Now someone get me a kebab.
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