Space Case.

Drop it like it’s hard. Samsonite’s suitcases are strong af. They’re going above and beyond to prove this – and by beyond, I mean beyond the earth’s atmosphere. They dropped a suitcase from space, and lo and behold, it held together upon impact. Arguably this stunt wasn’t quite necessary; it’s not often anyone needs a bag that durable. Maybe this campaign is for clumsy astronauts? 

I’m not quite sure what they think we’re doing with our suitcases other than gently sliding them under the seats in front of us. And considering the suitcase was hurtling at relatively controlled speeds thanks to a parachute, is this even that impressive? 

Contrary to what you may think, this ad was not brought to you by Red Bull, who hosted the first base jump from space a few years ago. But it’s always fun to see something fall from such heights, and you know samsonite customers will be smirking if cargo doors ever fly open mid-flight.  

Selling Celery.

She sells celery by the salad stand. Aldi is rightly coming for Moschino’s stupidly priced celery handbag.  

‘Anti-fashion’ may have just about gone too far. This bag is silly to say the least, and it costs £3,730. I’m not quite sure who’s wardrobe it’s fitting into either. Is celery chic a new style? When will luxury fashion brands finally get a grip? Aldi is here for the reality check. 

Moschino’s bag might be perfect for rich people who want to cosplay as regular people who do things like buy groceries. But if you’re planning to dress as a rabbit this Halloween weekend, the Aldi celery bag is the smarter choice. Sure, it won’t hold as much as the Moschino one but it’s infinitely more nutritious, won’t drain your bank account, and is compostable.  

Pop (t)Art.

Does art lose its value if it’s edible? Pop Tart has opened an art gallery in London featuring Nathan Wyburn’s food art. He’s making all your diabetic dreams come true, creating a reimagined version of Andy Warhol’s Marilyn Monroe portrait… made of Pop Tarts.  

Unlike Warhol’s masterpiece, it probably won’t stand the test of time. It may crumble off the wall, start moulding, or have a bite taken out of it by a wandering child, so make sure to catch the exhibition before the inevitable happens.  

There’s also a toasted pastry version of the Mona Lisa. She looks you seductively in the eye when you walk past, tempting you to break any dietary goals you made to yourself. I’m not sure what vision Da Vinci had for his art in the 21st century but I’m pretty confident it wasn’t this.

Beer IRL.

What compels people to watch an entire concert they’ve paid for through their phone screens? Nobody knows, but it seems like the new normal. Heineken want you to enjoy the moment, so they hijacked two major events, installing technology that delivered a hidden message through phone cameras telling people to put their phones down and make the bold move of actually living in the moment. 

Along with the ‘Boring Phone’ they released earlier this year, there’s now a Boring Mode App that turns your iPhone into a dull piece of sh*t. It’s what we all need. Dance floors are about to get a lot better. Plus, if we spend less time looking at our screens, there’ll be more time to drink beer. Win win, chin chin.  

Car Sick.

Supposedly, the sickest new car has hit the streets. Is it a puffer jacket? Is it a G-Wagon? Well, it’s both. Mercedes and Moncler have teamed up to make this fashionable new car/puffer Frankenstein.  

You’d think wind-down windows would be extinct in 2024, but they’ve taken a retro approach with the interior. This 4×4 beast is also fitted with boom boxes for the ultimate listening experience. And if you’re wondering about safety, this is essentially the fashion-forward version of driving in bubble wrap. Mercedes may have accidently created one of the most stylish collision cushions of all time. 

Payback Time.

British people, unlike the Dutch, feel awkward having conversations about cash they’re owed. Luckily you can now avoid the conversation all together and send someone a Lloyds payment link. A new passive aggressive way to get your cash back, perfect for us Brits. 

Lloyds’ new ad shows a grandpa continuously, yet reluctantly, paying for his grandkids on holiday, only for them to be expensed on the plane home with a notification.  

Did you cover the tab on your Hinge date only for them to ghost you? Feeling a tad miffed that your generosity didn’t pay off? Send them a link and reclaim what’s rightfully yours. Because sometimes, having the last laugh is worth every penny.

The Next Agenda: Fandoms, Communities & Participation.

How does casual interest develop into a full-on fixation? How do niche trends explode into mainstream sensations? In the latest volume of our cultural programme, The Next Agenda, we’re diving deep into the cultural trends redefining how brands and audiences connect. 

Ready to thrive in the new cultural economy? Download the report now.