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Creative Strategy Partners

realsh*t: Dairy

Episode Twenty Two.

Is dairy scary for Gen Z? Why are more and more young people giving up milk for dairy-free alternatives? And are they hypocrites if they then go scoff a load of Häagen-Dazs?

As part of our collaboration with The Grocer, we asked our SELFHOOD network for the unfiltered low-down on dairy.

Real People, Real Time… Realsh*t.