A INSIGHT COLLECTION OF:NOTES, ESSAYS, REPORTS and WHITE PAPERS from the FUTURE
Human Intelligence drawn from IRL audience interviews, qualitative research, expert opinion and informed hot takes from a multi-national and multi-generational collective of 40,000 experts and influential consumers that give a sh*t about culture, brands, media and marketing.
Presented by zak | powered by selfhood
STAYED TAPED IN. TUNED UP.
Check us out on Substack or contact us here jo@zakagency.com to discuss previous reports or commission your own SELFHOOD research or report.
PREVIOUS OFF THE RECORD INSIGHTS
Issue 11
OFF THE RECORD
Unlock Here >
ISSUE 10: DROP 02
LUXURY & LIFESTYLE
Unlock Here >
ISSUE 10: DROP 01
SPORTS & FASHION
Unlock Here >
ISSUE 9
CULTURAL MAGNETISM
Unlock Here >
ISSUE 08
LEARN TO TIME TRAVEL
Unlock Here >
ISSUE 07
NEXT-GEN ON LUXURY
Unlock Here >
ISSUE 06
Slaves to The Algorithm
Unlock Here >
ISSUE 05
Welcome to The Next-Gen Economy
Unlock Here >
ISSUE 04
Culture for Profit
Unlock Here >
ISSUE 03
Gen-Z: Bravery, or Bullsh*t?
Unlock Here >
ISSUE 02
Generation Anxious
Unlock Here >
ISSUE 01
Women in Football: Not As You Know It
Unlock Here >
BECOME AN EXCLUSIVE NEXT AGENDA MEMBER. THIS IS FOR THOSE WHO:
01
Want to join a community of global leaders, cultural disruptors, and brand leaders who don’t settle for just keeping up, but are setting the pace.
02
Want real-time insights so fresh they still have that new-idea smell. Who cares what was trending last week? We’ll get you ready for what’s next up. No crystal ball required.
03
Want to see the world through a dozen different cultural lenses.
04
Want to understand what makes people tick, what excites them, what they love, what they hate, and what gets them to hit ‘share’.
The Next Agenda helps you tap into the heart and soul of culture and plug in to what actually matters. The world moves fast. We have to move faster. Every angle, every nuance, every twist, every turn, downloading and decoding culture so you don’t have to. Dizzy? Good.
With multi-dimensional cultural intelligence, you’ll get a richer, deeper understanding of what’s really happening around you, spotting everything from the next big trend to the long-term shifts shaping society. No more guessing. Just smarter, more impactful decisions. Made it this far?
Talk to us live and direct on WhatsApp. No frustrating chat-bots, no scheduling, no back-and-forth, no salesy cr*p - just us ready to roll and make things happen.
Start a real-time WhatsApp convo with us. No frustrating chat-bots, no scheduling, no back-and-forth, no salesy cr*p - just us live and direct on the ZAK-line, ready to roll and make things happen.
Exclusive access for Members only.
Add your details.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock our latest drop of The Next Agenda: OFF THE RECORD: TUNING INTO THE SHIFTS SHAPING MUSIC CULTURE Edition june 2025.
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock our latest drop of The Next Agenda: Fandom, Communities & Participation - Luxury & Lifestyle Edition March 2025.
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock Drop 1: Fandoms, Communities & Participation - Sports & Fashion. October 2024
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock Cultural Magnetism
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock LEARN TO TIME TRAVEL
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock Next Gen on Luxury
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock Slaves to The Algorithm
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock Welcome to The Next Gen Economy
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock Culture for Profit
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock Gen Z: Bravery, or Bullsh*t?
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock Generation Anxious
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlock Women in Football: Not As You Know It
Enter your details to unlock.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Exclusive insights for subscribers only.
Interested in bigger, bolder ideas? Sign up for our monthly editorial of The Next Agenda, for insights on how brands can make an impact on the world.
Each month we explore and examine the shifting cultural zeitgeist providing fresh insights, emerging perspectives and recommendations for brands wanting to play at the forefront of culture.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
.jpg)
.jpg)
.jpg)
