Skip to content
Creative Strategy Partners

How To Engage Youth in FMCG

16-24 Is The Age You Develop Your Identity.

By 2020, 16-24 year olds (or Gen Z as many people refer to them), will represent 40% of all consumers. A tech-first audience who have been born into a fundamentally different world to us, they are the consumers of the future and their buying power will affect all brands’ bottom line.

This paper looks specifically at the changes 16-24 year old experience and what this means for FMCG brands.

Read Full Report

Submit to get full report

Please check your email address.