For new luxury consumers, spirits are just another way to signal discernement. So it's not ALL about the distillery, the ingredients and the process. It's about identity.

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A minimum of 18 years in the cask was our foundation, and we built a brand proposition around the bigger idea of patience rewarding those who wait.

A global campaign with an emphasis on growth markets. Patience personified. Taking cues from other categories to move Longmorn into new rarefied heights at the pinnacle of the luxury market.