LOADING ZAK

Global Culture & Insight Community.
Fuelled By  HUMAN INTELLIGENCE

37,000+ diverse global voices of consumers & cultural tastemakers
CONNECTED TO LOCAL SCENES,
SOUNDS, FACES AND SPACES

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REAL PEOPLE, REAL COMMUNITIES,
REAL ENGAGEMENT
WITH INSIGHTS
THAT MOVE AT THE SPEED OF CULTURE

01
CULTURAL
RESEARCH
&  INSIGHT

UNCOVER OPPORTUNITIES, TEST IDEAS & CO-CREATE

SELFHOOD arms you with the power to drive change, gives you the tools to organically connect and participate in culture, and the strategies to fuel meaningful commercial growth.

1. SELFHOOD DEEP-DIVE

An in-depth qualitative audience study through ethnography tasks and video interviews.

2. STRAIGHT TO VIDEO

A pulse check on your audience, delivered through engaging video interviews.

3. BOLT ON

A series of creative sprints, cultural and strategic workshops with key stakeholders in your business.

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02
COMMUNITY
& CULTURAL
ACTIVATION

UNDERSTAND CULTURAL SHIFTS IN REAL TIME

SELFHOOD gives you access to communities & cultural tastemakers who are shaping the future, helping your brand become a participant from the start.

SEEDING / CO-CREATION

Harnessing our global community of cultural tastemakers to collaborate with on campaigns and projects.

CULTURE/CO-CREATION

Helping brands build communities through strategies, playbooks and activations through our SELFHOOD community.

ALWAYS ON

Bespoke, always-on programme activating our community by providing actionable and impactful insights on a monthly or quarterly.

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OUR SERVICES
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01
CULTURAL
RESEARCH
&  INSIGHT
CLICK FOR MORE
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02
COMMUNITY
& CULTURAL
ACTIVATION
CLICK FOR MORE

UNCOVER OPPORTUNITIES, TEST IDEAS & CO-CREATE

SELFHOOD arms you with the power to drive change, gives you the tools to organically connect and participate in culture, and the strategies to fuel meaningful commercial growth.

1. SELFHOOD DEEP-DIVE

An in-depth qualitative audience study through ethnography tasks and video interviews.

2. STRAIGHT TO VIDEO

A pulse check on your audience, delivered through engaging video interviews.

3. BOLT-ONS

A series of creative sprints, cultural and strategic workshops with key stakeholders in your business.

TALK TO US LIVE AND DIRECT
Or GET IN TOUCH >
brand image
brand logo image

UNDERSTAND CULTURAL SHIFTS IN REAL TIME

SELFHOOD gives you access to communities & cultural tastemakers who are shaping the future, helping your brand become a participant from the start.

1. SEEDING / CO-CREATION

Harnessing our global community of cultural tastemakers to collaborate with on campaigns and projects.

2. CULTURE/CO-CREATION

Helping brands build communities through strategies, playbooks and activations through our SELFHOOD community.

3. ALWAYS ON

Bespoke, always-on programme activating our community by providing actionable and impactful insights on a monthly or quarterly basis.

TALK TO US LIVE AND DIRECT
Or GET IN TOUCH >
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Talk to us about SELFHOOD